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Our Mission

The Serica Initiative advances the impact of the Asian diaspora in America through storytelling, empowering, and convening.

OUR IMPACT

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See our 2025-26 Impact Report -->

3 NY Emmy Nominations

1 NY Emmy Documentary Short Award 

2 Anthem Awards Gold Winners

Juju Chang, Qian Julie Wang, Jose Antonia Vargas, and Mira Jacob onstage speaking Voices Rising Asian Americans in the Arts

100+

AAPI leaders & speakers featured

Banner for our Belonging Series highlighting the 5 episodes produced around different Asian American stories

20,000,000+

Views of Serica video series & clips

Asian American Stories.
Developing Leaders.
Collective Power.

Serica turns visibility into impact through award-winning storytelling, leadership development, and cross-sector convenings that strengthen AAPI representation, belonging, and influence. 
 

Honoree Stella Li of BYD accepting her 2023 AAPI Women's Gala Trailblazer Award from Yanglan and Anla Cheng

45+

Events and convenings held

Serica Voices Rising in Motion Audience members talking and chatting

2,000+

Live audiences served

OUR PILLARS

Pooja Reddy performing stand up comedy at our Voices Rising Asian Americans in the Arts showcase

Storytelling

Stories and projects that celebrate, explore, and illuminate the Asian diaspora experience to advance greater representation.

Andrea Louie interviewing Katelyn Li of JP Morgan about leadership and mentorship

Empowering

Innovative programs that inspire  leaders across generations to forge new pathways in their sectors and industries.

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Convening

Partnerships that honor AAPI histories, foster belonging, and build coalitions between/among diverse communities.

FROM OUR BLOG

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AAPI Trailblazers Conference: Owning our Stories in the Age of AI

Live Event

135 Madison Ave, New York, NY 10016, USA

November 4, 2026

A dynamic half-day gathering exploring how AAPI leaders can help shape the future of artificial intelligence, storytelling, culture, and representation. Get in depth take-aways through thought-provoking keynotes, panels, an interactive workshop, performance, and meaningful networking.

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Voices Rising

9/30/2026

Korean Diaspora Voices in Performance Shines at Voices Rising!

Evolving Narratives

Voices Rising: Korean Diaspora Voices in Performance returned to NYC last week at the Park Avenue Armory, to big smiles, a SOLD OUT crowd, and fabulous slate of panels and performances from our speakers! Keep reading below to relive the night: Performance: Jasmine Rice LaBeija, Longing for Mt. Geumgang To begin the night, Juilliard-trained operatic tenor and drag artist (and featured performer at Sericaā€™s 2026 Trailblazers Gala), Jasmine Rice, opened with a moving performance of ā€œLonging for...

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CEO Dinners

9/17/2026

CEO Dinner Series | Michael Chu CEO L. Catterton

AAPIAAPI EducationCEO DinnersMichael ChuL Catterton

The Serica Initiative recently welcomed J. Michael Chu, Co-Founder and Co-CEO of L Catterton, for an intimate CEO Dinner with members of our community. The evening brought together leaders across industries for a wide-ranging conversation on investment strategy, the changing global economy, the future of consumer markets, and lessons from Michaelā€™s own life and career. Ahead of the dinner, CINGS member Louisa Qiu sat down with Michael for a special interview, exploring one area where Louisa...

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9th annual fundraiser raises awareness of powerful women leaders and trailblazers who are breaking stereotypes and making a deep impact in their communities

Fundraiser

Eva Fearn

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FILM of the Month

Serica 2026 impact

Check out Serica's newest reel about our programs and impact in the community - and follow us on socials!

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Feeling inspired yet?

WATCH MORE 

Yue-Sai Kan | How TV Revolutionized China's Global Outlook?
00:32

Yue-Sai Kan | How TV Revolutionized China's Global Outlook?

šŸ“ŗ Want to know how TV helped spark a revolution? Join Yue-Sai Kan as she takes us behind the scenes of how the Chinese government used television to educate the world, inspiring a whole new outlook on global relations. šŸŒāœØ šŸŽ„ Donā€™t miss outā€”watch the full webinar now through the link in our bio! šŸ¤ Help us reach our goal of $8,888 by the end of the yearā€”Join us in supporting our Giving Tuesday campaign to help amplify the voices of AAPI changemakers at www.givebutter.com/SericaGivingTuesday #YueSaiKan #WomenLeadership #TrailblazerSericaGalaAward #WomenEmpowerment #AsianAmericanLeaders #StrengthInVoices #DiversityAndInclusion #AAPIChangemakers #GivingTuesday #DonateToday #VideoClips
Anita Bhatia | Can Women Bounce Back After the Pandemic?
00:49

Anita Bhatia | Can Women Bounce Back After the Pandemic?

Did you know? Women are making significant strides in maternal health, education, and finance, but the pandemic had other plans! šŸ˜· Anita Bhatia dives deep into this topic in our At the Crossroads Webinarā€”because progress isn't just a buzzword; it's a collective effort.šŸŒŸ šŸ“½ļø Donā€™t miss outā€”letā€™s achieve progress together! Watch the full webinar through the link in our bio. šŸ¤ Support our Giving Tuesday campaign if you want to see more incredible programming from AAPI changemakers! www.givebutter.com/SericaGivingTuesday #AtTheCrossroads #AnitaBhatia #GenderEquality #MaternalHealth #EducationMatters #FinanceForWomen #PandemicImpact #ProgressTogether #MakeProgressTogether #StrongerTogether #JoinTheDiscussion #AAPIChangemakers #GivingTuesday #SupportChangemakers #AAPICommunity #MakeADifference #DonateForChange
Sheila Marcelo | Secrets to Success
00:50

Sheila Marcelo | Secrets to Success

Looking to strike the perfect balance between work and life? šŸ–ļø Sheila Marcelo shares her key to success: fostering a matriarchal culture that truly champions women's aspirations, along with a family that stands for equal opportunities. šŸ’“ šŸ“½ļø Don't miss out on this opportunityā€”let's make progress together! Catch the full webinar by clicking the link in our bio. šŸ¤ Join us in supporting our Giving Tuesday campaign to help amplify the voices of AAPI changemakers! www.givebutter.com/SericaGivingTuesday #WorkLifeBalance #SheilaMarcelo #WomenEmpowerment #FamilySupport #JoinTheDiscussion #AAPIChangemakers #GivingTuesday #SupportChangemakers #AAPICommunity #MakeADifference #DonateForChange
Anita Bhatia | Can Women Bounce Back After the Pandemic?
00:49

Anita Bhatia | Can Women Bounce Back After the Pandemic?

Did you know? Women are making significant strides in maternal health, education, and finance, but the pandemic had other plans! šŸ˜· Anita Bhatia dives deep into this topic in our At the Crossroads Webinarā€”because progress isn't just a buzzword; it's a collective effort.šŸŒŸ šŸ“½ļø Donā€™t miss outā€”letā€™s achieve progress together! Watch the full webinar through the link in our bio. šŸ¤ Support our Giving Tuesday campaign if you want to see more incredible programming from AAPI changemakers! www.givebutter.com/SericaGivingTuesday #AtTheCrossroads #AnitaBhatia #GenderEquality #MaternalHealth #EducationMatters #FinanceForWomen #PandemicImpact #ProgressTogether #MakeProgressTogether #StrongerTogether #JoinTheDiscussion #AAPIChangemakers #GivingTuesday #SupportChangemakers #AAPICommunity #MakeADifference #DonateForChange

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Join us with outreach or event support where your energy and skills can help bring our programs to life. From assisting at galas to supporting community events like Voices Rising, your hands-on involvement makes a difference.

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Your financial support helps us amplify AAPI voices and expand our reach. Together, we can ensure these stories inspire, educate, and empower across the nation.

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Let’s create something extraordinary together. By partnering with The Serica Initiative, you can help us foster unique programming content or expand our outreach to new audiences. Collaborate with us to build bridges and drive meaningful conversations that inspire change.

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