On February 19th, Serica Initiative’s CEO Dinner series welcomed Sheila Marcelo. Sheila Lirio Marcelo is a Filipino-American entrepreneur renowned for her significant contributions to the technology and caregiving sectors. In 2006, Marcelo founded Care.com, an online marketplace dedicated to connecting families with caregivers across multiple domains, including childcare, senior care, and housekeeping. Under her leadership as Chairwoman and CEO, Care.com expanded its services to over 35 million members in 20 countries and went public in 2014. After her tenure at Care.com, Marcelo co-founded Proof of Learn in 2022, an educational platform aimed at leveraging blockchain technology to facilitate accessible learning opportunities. In 2024, she launched Ohai.ai, a technology startup utilizing generative AI to assist families in managing household tasks through an AI assistant named "O."

Marcelo delved into the intersection of technology and family care, discussing how AI and digital platforms can revolutionize household management and caregiving. She shared insights from her journey with Ohai.ai, exploring how AI assistants like "O" can alleviate the mental load of household coordinators by managing schedules, booking appointments, and organizing tasks. Marcelo also reflected on her experiences with Care.com, emphasizing the challenges and triumphs of scaling a digital marketplace in the caregiving industry. Finally, she addressed the broader implications of AI in enhancing productivity and work-life balance, particularly for women juggling professional and personal responsibilities.

See photos of the evening and a special interview of Sheila below answering in depth questions about her business.

If you're interested in becoming a member and attending these exclusive events, please reach out to us at CEOdinners@sericainitiative.org.