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Serica carries out its mission through three strategic priorities:

(1) To educate and cultivate empathy around the issues of Sinophobia and anti-Asian hate;

(2) To amplify the impact of Next Gen U.S.-Asia philanthropy and social innovation; and

(3) To catalyze the business and social sectors to collaborate on some of the most pressing issues shaping Asia's relationship with the world, including sustainability, climate, and ESG. 


During a period of unprecedented anti-Asian hate, using empathy and storytelling to underscore the interconnectedness between communities to promote greater allyship and coalition building with greater sensitivity, tolerance, and insight is not only timely, but urgent.

China Institute Next Gen x Serica (CINGS) convenes emerging American and Chinese next generation leaders with a passion for tangible social and environmental impact through connecting and inspiring like-minded leaders to create actionable change. 

Doing Well x Doing Good examines the intersection of business and social impact in the U.S.-Asia space. It explores what it means to “do well” (whether personally or professionally) and to “do good” (make a positive social impact in the larger world around us) in our work.

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