Check out this article on Serica’s new Substack, Between the Threads! By: Julia Cai It’s a big year for Asian American and Pacific Islander (AAPI) creators. As social media, especially short-form video, continues to eclipse traditional media formats in popularity, the AAPI pioneers and creatives who helped shape these digital platforms are finally receiving their long-overdue recognition. Steve Chen, co-founder and former CTO of YouTube Earlier this year, the Serica Initiat

CINGS (China Institute x Next Gen Serica) is our joint next-generation leadership community with the China Institute, a global network of young professionals who are committed to building people-to-people relations between the United States and China. Each month, we sit down with one of 120+ CINGS members to learn more about the young leaders shaping the future of cross-border social & environmental impact. Keep reading to learn about our featured guest, Qi Rosa Zhang! This i

Every summer, thousands of food buyers, retailers, chefs, distributors, and entrepreneurs descend on New York City for the Summer Fancy Food Show—the largest specialty food trade show in North America. This year's show was especially exciting for The Serica Initiative as we watched many Asian and Asian American founders showcase products that are expanding how consumers think about Asian flavors. From premium Sichuan pepper products and Mauritian-inspired samosas to Chinese p